HEARST INTEGRATED MEDIA
Reaching Consumers with Scale
Integrated Case Studies
Hearst Creative Communications

 

HEARST MAGAZINES

Hearst Digital Media

Apps & Tablets

Connected Content

Hearst Digital Marketing Services

Database

Research

Hearst Shopper Marketing

Hearst Brand Development

United Artists Media Group

 

Hearst Corporation

Contacts

Home

Research

Hearst builds in metrics to assess a campaign’s many levels of engagement with audiences. And the research team works collaboratively with advertisers to gain insights into the  behaviors, attitudes and   desires of their target audiences and how they align   with our readers’. 

A wide range of qualitative and quantitative custom research services can be conducted among a sample of Hearst subscribers, brand panel members or the U.S. population.

Hearst utilizes an array of methodologiessuch as online surveys, heat mapping, focus groups, online bulletin boards, etc.to conduct various types of research studies that include, but are not limited to:

  • Product sample testing
  • Concept testing for new products/services
  • Campaign performance evaluation (multi-platform)
  • Ad credentialing/testimonials
  • Website/app usability labs
  • Creative testing
  • Event/trade show evaluations

All Hearst custom research is designed and analyzed by our team of experts and executed by independent third-party research companies. This guarantees that clients receive a high level of research expertise along with reliable, quality data.