REACHING CONSUMERS WITH SCALE

adults   women   men   women 18–34   affluent  

More Adults
 

89,186,000
36%
COVERAGE
HEARST
84,414,000
34%
COVERAGE
MEREDITH MONTHLIES*
48,265,000
20%
COVERAGE
CONDÉ NAST
 

Almost Half of All Women
 

58,688,000
46%
COVERAGE
HEARST
62,188,000
49%
COVERAGE
MEREDITH MONTHLIES*
31,065,000
24%
COVERAGE
CONDÉ NAST
 

More Men
 

30,498,000
26%
COVERAGE
HEARST
22,226,000
19%
COVERAGE
MEREDITH MONTHLIES*
17,201,000
15%
COVERAGE
CONDÉ NAST
 

Reach Women 18-34
 

15,319,000
42%
COVERAGE
HEARST
15,202,000
41%
COVERAGE
MEREDITH MONTHLIES*
10,666,000
29%
COVERAGE
CONDÉ NAST
 

More Affluent Adults

30,672,000
39%
COVERAGE
HEARST
28,775,000
36%
COVERAGE
MEREDITH MONTHLIES*
19,295,000
24%
COVERAGE
CONDÉ NAST
 

Source: GfK MRI Fall 2017
*Allrecipes, Better Homes & Gardens, Coastal Living, Cooking Light, EatingWell, Family Circle, FamilyFun, Food & Wine, Health, InStyle, Martha Stewart Living, Midwest Living, Parents, People en Español, Rachael Ray Every Day, Real Simple, Shape, Southern Living, Traditional Home, Travel+Leisure