HEARST INTEGRATED MEDIA
Reaching Consumers with Scale
Integrated Case Studies

 

HEARST MAGAZINES

Hearst Digital Media

iCROSSING

HEARST PROGRAMMATIC AND DATA SERVICES

Research

Hearst Shopper Marketing

Hearst Brand Development

HEARST CONSUMER MARKETING

HEARST MAGAZINES INTERNATIONAL

 

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HEARST CONSUMER MARKETING

HEARST READER ENGAGEMENT

Custom programs designed to amplify your advertising and expand your engagement with our customers—beyond the advertising page.

COVER WRAPS

  • Cover wraps bound onto copies of Hearst magazines in physicians' offices are customized and deliver your messaging
  • Target customers via email through our Hearst Perks program
  • Leverage the time spent in the waiting room AND patients' trust in our titles like never before—increasing brand recognition and dialogue with healthcare providers
  • Hearst also provides distribution into beauty salons, spas and other public place destinations—offering the same branding and messaging opportunities

SWEEPSTAKES

  • Thematic and seasonal promotions with imaginative, experiential prizing
  • Can complement in-issue advertising and provide data collection opportunity
  • Aggressively promoted across print, digital, social and email platforms with partner assets and messaging
  • Turnkey—Hearst hosts and administers all components

SAMPLING—GIFT WITH PURCHASE

  • Incentivize or thank your customers with a complimentary subscription to a Hearst title
  • Provides ongoing consumer value—a full-year subscription provides extended halo effect