HEARST CONSUMER MARKETING


HEARST READER ENGAGEMENT

Custom programs designed to amplify your advertising and expand your engagement with our customers—beyond the advertising page.

COVER WRAPS

  • Cover wraps bound onto copies of Hearst magazines in physicians' offices are customized and deliver your messaging
  • Leverage the time spent in the waiting room AND patients' trust in our titles like never before—increasing brand recognition and dialogue with healthcare providers
  • Hearst also provides distribution into beauty salons, spas, and other public place destinations—offering the same branding and messaging opportunities

SWEEPSTAKES

  • Thematic and seasonal promotions with imaginative, experiential prizing
  • Can complement in-issue advertising and provide data collection opportunity
  • Aggressively promoted across print, digital, social, and email platforms with partner assets and messaging
  • Turnkey—Hearst hosts and administers all components

SAMPLING—GIFT WITH PURCHASE

  • Incentivize or thank your customers with a complimentary subscription to a Hearst title
  • Provides ongoing consumer value — a full-year subscription provides extended halo effect