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Hearst Digital Marketing Services

Profitable, Meaningful and Sustainable Connections

Hearst brings together its highly engaged audiences and powerful reach with iCrossing's industry-leading practices in search, social, real-time content development and audience management to help clients get closer to their customers. Digital Marketing Services include:

  • Digital marketing strategy & execution
  • Search Marketing (SEM & SEO)
  • Social Media Campaign Development & Execution
  • Content Development
  • Mobile Marketing & App Development
  • Web Development
  • Creative & Experience Design
  • Marketing Intelligence, Research & Analytics

 

25% higher average order value from customers referred from social spaces

 

A Groundbreaking “Brand as Publisher” Platform

The unique marriage of two global leaders, Hearst and iCrossing, sets us apart in the industry—combining best practices in global content development with the science of real-time insights and measurement.

Hearst’s ability to create, distribute, measure and optimize content across all brand-owned and -earned touchpoints is combined with iCrossing’s expertise in building brand experiences informed by search and social consumer behavior. The result? Increased consumer loyalty, brand preference and purchase behavior.

Experience Driving Results

Forrester has recognized iCrossing as the leader in emerging media and an “experiential brander” designing emotional experiences that bond consumers to brands. Even more impressive are the results for our blue-chip client base:

  • 100 million+ earned impressions
  • Drove 4.2 million new unique visitors to a brand site for a new CPG product launch
  • $125 million in deposits driven in less than a year from content shared and propagated through social channels