HEARST INTEGRATED MEDIA
Reaching Consumers with Scale
Integrated Case Studies
Hearst Creative Communications

 

HEARST MAGAZINES

Hearst Digital Media
Audience
Content
Branded Content
Ad Technology

Apps & Tablets

Connected Content

Hearst Digital Marketing Services

Database

Research

Hearst Shopper Marketing

Hearst Brand Development

United Artists Media Group

 

Hearst Corporation

Contacts

Home

Hearst Digital Media

Hearst Digital Media has applied a 24/7 news cycle strategy to its legendary magazine brands to build an anytime/anywhere lifestyle content platform. By extending our brands’ influence to include both months and moments, we have become the leading content provider in the “always on” worlds of fashion, entertainment, design, and home and family service.

Hearst Digital Media’s (HDM) portfolio of market-dominant websites has two guiding principles:

1. Give readers what they want, when they want it

2. Give advertisers what they need, when they need it most

By relentlessly focusing on readers’ delight in our content and clients’ satisfaction in our products, HDM has been able to show remarkable growth both in audience and advertising effectiveness.

In 2014, HDM organized our portfolio of powerful digital brands into 4 business units designed to make it easy and efficient for clients to work with us.

Each one of HDM digital business units brings together the key elements of digital success—scaled audiences, powerful brands, addictive content and transformative technology.

Audience

Key Demos

Our growing audiences in key demographics such as adult women, young women, men and teens give marketers real scale to reach customers.

Ride the Wave

Growth momentum of more than 50% per year.

Mobile Power

Reach across every platform, with over 50% of our readers accessing our content through mobile.

MORE READERS WHO EARN

$150K

4X MORE THAN VOGUE, INSTYLE, STYLECASTER, FASHIONISTA

Content

Content Velocity

We have full commitment to a 24/7 news cycle by publishing hundreds of times per day.

Social Momentum

Our audience amplification strategy centers around the social graph as we post hundreds of times per day to our brands’ social sites.

Social Velocity

Inbound UVs from social sites have increased 3X.

Reader Retention

Increasingly addictive content has more than doubled our return visitors.

MEN’S GROUP

25.5M

UNIQUE VISITORS

Branded Content

Custom Content

The Hearst Digital Content Studio develops custom, native and in-stream branded content that increases engagement far above industry benchmarks. Whether we employ stories, video or high-impact advertising, Hearst custom content is created to generate impact and engagement.

Next-Level Native

By giving marketers the very same tools that editors use to engage readers, HDM is developing native advertising that readers eagerly consume.

Real Influence

By leveraging the influence and perspective of our editorial and audience development teams, HMD creates quality branded and native content that engages readers at the highest levels possible.

Ad Technology

Intuitive Targeting

Hearst makes every visitor to our sites targetable to help clients maximize their relevancy. By combining behavioral targeting with our proprietary Media Persona Segmenting, Hearst works with clients to find the right readers at the right time.

Guaranteed Audiences

Work with HDM to reserve specific audiences that will receive targeted ads and branded content.

Programmatic & Real-Time Bidding

Work with HDM sales or RTB to execute buys for maximum value.

Performance Extensions

Access additional audiences across other trusted properties, including Hearst Corporation’s powerful newspaper and television sites.

Fashion & Luxury

ELLE
HARPER’S BAZAAR
MARIE CLAIRE
TOWN & COUNTRY

The Men’s Group

CAR AND DRIVER
ESQUIRE
POPULAR MECHANICS
ROAD & TRACK

Young Women

COSMOPOLITAN
MARIE CLAIRE
REDBOOK
SEVENTEEN

Home & Family

COUNTRY LIVING
DELISH
ELLE DECOR
GOOD HOUSEKEEPING
HOUSE BEAUTIFUL
VERANDA
WOMAN’S DAY