Hearst Digital Media
Hearst Digital Media, anchored by 21 powerful brands, operates with agility and an emphasis on innovation in the media space. Our success comes from a relentless focus on the reader and the evolving ecosystem in which consumers engage with content, and from creating valuable connections between our audiences and our advertising partners.
Our ad product offering follows the same mission as our editorial—we put the reader first. This means we don’t allow intrusive ad experiences and we do put major energy and resources behind a branded content practice that extends across the company. At HDM, branded content is built leveraging the talent and insight of our editorial experts; we use the same tools and resources we use for editorial purposes, and we hold ourselves to the same demanding standards for ambitious storytelling and reporting.
As marketers move toward content marketing solutions, we’ve identified a need to be a true consultative resource to our clients on branded content campaigns, providing insight and clarity about what works and what doesn’t. We advise our partners by delivering compelling data that helps make sense of how content plays into their overall strategies, and we have the expertise necessary to navigate a distributed media ecosystem with them.
The creation of our Content Ignition product means branded content gets seen thanks to an organic strategy and a dedicated audience development team.
A focus on video storytelling is a major part of our business today and our future. Achievements this year include a wildly successful Digital NewFront event at which we announced a diverse slate of franchises, and touted partnerships with Channing Tatum and Elizabeth Banks, among others. This has led to our monthly video streams growing over the past year by 10x.
Even with the biggest brands in the business, we don’t rest on our laurels. Cosmo is the most popular channel on Snapchat Discover, a platform opportunity we spotted early on, and a muscle we’ve grown quickly. We’ve since launched the brand Sweet for Discover in collaboration with Snapchat. It’s our focus on the reader that keeps us innovative and curious in the distributed universe, and drives how we create and amplify content.
The quick and sustained growth of the relaunched Delish is proof that the food category has room for new voices, more than tripling its audience in the last year. And LENNY, our media partnership with Lena Dunham and Jenni Konner, is a fast-growing newsletter and website that puts Hearst into new conversations with different audiences.
FOCUSED ON PARTNERSHIPS
We’ve built and retained robust “always on” engagements with clients across categories. These agile partnerships are our biggest programs with embedded content creation experts taking campaigns to another level.
Within the last year we’ve launched social-only ad products that leverage distributed media and allow our partners to connect with our millions of followers in new and exciting ways.
Fashion & Luxury
TOWN & COUNTRY
The Men’s Group
CAR AND DRIVER
ROAD & TRACK
LIFESTYLE + DESIGN
DR. OZ THE GOOD LIFE
COSMO AND SWEET ON