Hearst Digital Media
Hearst Digital Media has applied a 24/7 news cycle strategy to its legendary magazine brands to build an anytime/anywhere lifestyle content platform. By extending our brands’ influence to include both months and moments, we have become the leading content provider in the “always on” worlds of fashion, entertainment, design, and home and family service.
Hearst Digital Media’s (HDM) portfolio of market-dominant websites has two guiding principles:
1. Give readers what they want, when they want it
2. Give advertisers what they need, when they need it most
By relentlessly focusing on readers’ delight in our content and clients’ satisfaction in our products, HDM has been able to show remarkable growth both in audience and advertising effectiveness.
In 2014, HDM organized our portfolio of powerful digital brands into 4 business units designed to make it easy and efficient for clients to work with us.
Each one of HDM digital business units brings together the key elements of digital success—scaled audiences, powerful brands, addictive content and transformative technology.
Our growing audiences in key demographics such as adult women, young women, men and teens give marketers real scale to reach customers.
Ride the Wave
Growth momentum of more than 50% per year.
Reach across every platform, with over 50% of our readers accessing our content through mobile.
4X MORE THAN VOGUE, INSTYLE, STYLECASTER, FASHIONISTA
We have full commitment to a 24/7 news cycle by publishing hundreds of times per day.
Our audience amplification strategy centers around the social graph as we post hundreds of times per day to our brands’ social sites.
Inbound UVs from social sites have increased 3X.
Increasingly addictive content has more than doubled our return visitors.
The Hearst Digital Content Studio develops custom, native and in-stream branded content that increases engagement far above industry benchmarks. Whether we employ stories, video or high-impact advertising, Hearst custom content is created to generate impact and engagement.
By giving marketers the very same tools that editors use to engage readers, HDM is developing native advertising that readers eagerly consume.
By leveraging the influence and perspective of our editorial and audience development teams, HMD creates quality branded and native content that engages readers at the highest levels possible.
Hearst makes every visitor to our sites targetable to help clients maximize their relevancy. By combining behavioral targeting with our proprietary Media Persona Segmenting, Hearst works with clients to find the right readers at the right time.
Work with HDM to reserve specific audiences that will receive targeted ads and branded content.
Programmatic & Real-Time Bidding
Work with HDM sales or RTB to execute buys for maximum value.
Access additional audiences across other trusted properties, including Hearst Corporation’s powerful newspaper and television sites.
Fashion & Luxury
TOWN & COUNTRY
The Men’s Group
CAR AND DRIVER
ROAD & TRACK
Home & Family