HEARST DATA SERVICES


112MM

MONTHLY DIGITAL CONNECTIONS

77MM

HOUSEHOLDS

67%

OF ALL U.S. HOUSEHOLDS



Hearst has 16MM individuals with an active subscription relationship with our print products. In addition, 9.5MM individuals (and growing) have an active and marketing-authorized email relationship with Hearst Magazines. Through our centrally integrated data management platform, Hearst has access to nearly 260MM unique users worldwide, enabling an unequaled understanding of your customers on a one-to-one level at unprecedented scale. Our goal is to make it easy for advertisers to engage consumers throughout the path to purchase, as a measurable journey based on behavior-rich segmentation and insights that drive marketing results. These insights can be used to:

Model current customers for targeting and audience enrichment, illuminating lifestyle and demographic characteristics

Add to existing understanding of customers and prospects

Assess overlap/matches between customer files

Engage users across channels and devices with dynamic and direct advertising messages