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Connected Content

Hearst’s Connected Content solutions are designed to build consumer relationships while delivering on each partner’s unique marketing objectives.

What Is Connected Content?

Hearst’s strategic marriage of the art of editorial with the science of engagement is used to develop  custom content that 
 can be 100% ownable by your brand. 

  • Consumer-centric approach built cross-platform
    with access to proprietary audience insights
  • Trusted editorial voices created by Hearst’s actual
    editors to ensure the right tone
  • Maximum visibility leveraging Hearst’s in-house
    search and social agency
  • Live-media marketing with flexibility and scalability
    in mind to capture real-time trends
  • Content amplification creating relationships in paid,
    earned and owned media spaces

 

Hearst Connected Content performs:

Deeper Engagement

Greater Scale

Measurable Scale