HEARST INTEGRATED MEDIA
Reaching Consumers with Scale
Integrated Case Studies

 

HEARST MAGAZINES

Hearst Digital Media

iCROSSING

HEARST PROGRAMMATIC AND DATA SERVICES

Research

Hearst Shopper Marketing

Hearst Brand Development

HEARST CONSUMER MARKETING

HEARST MAGAZINES INTERNATIONAL

 

Hearst Corporation

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Hearst Brand Development

Hearst Brand Development translates the equities of Hearst’s powerful and diverse magazine portfolio into consumer products and experiences that connect with consumers like few others. By forming strategic partnerships with top-tier manufacturers, retailers and service providers to create and market innovative licensed products, Hearst Brand Development enables readers to make Hearst brands a dynamic part of their lives. In 2015, consumers spent more than $400 million on Hearst branded products across fully diversified retail channels.

EXAMPLES IN THE UNITED STATES INCLUDE:

CAR AND DRIVER

Ecommerce Shop
Automotive Care and
   Tech Accessories
Sunglasses/Eyewear
Photography Collection

COUNTRY LIVING

Cruises
Furniture
Decorative Paints
Artisans’ Storefront
Laminated Flooring
Soft Home Textiles

ESQUIRE

Grooming Products
   and Tools
Men’s Jewelry
Shirts and Ties
Ophthalmic Eyewear
Barrel-Aged Manhattan
Sportswear*

GOOD HOUSEKEEPING

Blinds and Shades
Meal Delivery Service

 


METROPOLITAN HOME

Furniture
Bedding and Bath
Leather Upholstery
Wall Art
Outdoor Furniture*

POPULAR MECHANICS

Pre-College STEM
   Program at UCLA Puzzles
Signs
STEM Toys

SEVENTEEN

Apparel Fashion Experience
   Teen Tour
Eyewear
Bedding
Lighting, Decor and
   Accent Furniture

MULTI-BRAND INITIATIVES

Vintage Cover Art
Erte Accessories for
   Harper’s Bazaar

*Coming Soon