HEARST GLOBAL LICENSING + BRAND DEVELOPMENT

Hearst Global Licensing & Brand Development creates brand extension strategies yielding licensing partnerships that expand IP content. The team creates enterprise value by building lifestyle franchise opportunities across a wide range of targeted demographics, retail and e-commerce distribution channels, categories, and robust consumer experiences. We work seamlessly and collaboratively with our editors, publishers, agents, retailers, and manufacturer partners on a worldwide basis to develop licensed products and branded programs that are on-trend and exude quality, value, style, and results.


Examples in the United States include:

BICYCLING

Meal Kits
Car and Driver
Automotive Car and Tech Accessories
Sunglasses/Eyewear Dash Cams
Battery Jump Starters

COSMOPOLITAN

Bedding and Bath
Hair Extensions
Subscription Boxes Luggage
Sunglasses
Eyewear
Furniture*
Country Living
Home Decor
Laminated Flooring
Paint by Numbers
Soft Home Textiles

ESQUIRE

Grooming Products and Tools
Men’s Jewelry
Dress Shirts
Eyewear
Barrel-Aged Manhattan
Watches
Furniture*

GOOD HOUSEKEEPING

Blinds and Shades

MEN’S HEALTH

Subscription Box
Calendars and Planners
Meal Kits
Personal Care and Grooming Products

 


METROPOLITAN HOME

Furniture
Bedding and Bath
Leather Upholstery

POPULAR MECHANICS

Pre-College STEM Program at UCLA
Puzzles
Signs
STEM Toys

PREVENTION

Wellness Tea
Calendars and Planners
Meal Kits

RUNNER’S WORLD

Subscription Box
Calendars and Planners
Meal Kits

SEVENTEEN

Apparel
Fashion Experience: Teen Tour
Eyewear

VERANDA

Furniture
Upholstery

WOMEN’S HEALTH

Omega-3 Fish Oil
Calendars and Planners
Meal Kits
Multi-Brand Initiatives
Vintage Cover Art

*Coming Soon