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Hearst Brand Development

Hearst Brand Development translates the equities of Hearst’s powerful and diverse magazine portfolio into consumer products that connect with consumers like few others. By forming strategic partnerships with top-tier manufacturers and retailers to create and market innovative licensed products, Hearst Brand Development enables readers to make Hearst brands a dynamic part of their lives. In 2014, consumers spent more than $400 million on Hearst branded products across fully diversified retail channels.

Examples in the United States include:

Car and Driver
Ecommerce Shop
Automotive Care
   Accessories
Diecast Models

Cosmopolitan
Intimates
Eyewear

Country Living
Ecommerce Shop
Rugs
Decorative Paints

 


Esquire
Shirts and Ties
Watches
Barrel-Aged Manhattans*

Good Housekeeping
Blinds and Shades

Metropolitan Home
Furniture
Outdoor Furniture*
Bedding and Bath*
Wall Art*

Popular Mechanics
Diecast Cars
Puzzles
Signs

Seventeen
Apparel
Handbags and Jewelry
Footwear
Eyewear
Bedding
Lighting, Decor and
   Accent Furniture
Candy

Multi-Brand Initiatives
Vintage Cover Art

*Coming Soon